The importance of preserving destination space and local identity in the context of sustainable development in tourism

A sustainable tourist destination and its content are becoming targets of growing tourism of specific interests. Visits to art or sports events are increasingly part of shorter vacations during weekends or holidays. At the same time, on the global tourist market, the interest of tourism consumers in tangible and intangible cultural heritage is growing, as well as the interest in rural tourism in a peaceful rural environment with traditional values. Interest in ancient culture is the focus of interest of modern consumers, as well as cycling, hunting, green - eco tourism, cruise travel, travel for health - Medical Spa, food and drink tourism, and especially wine tourism. Tourism is a changing, dynamic activity that adapts to increasingly demanding and sophisticated tourism consumers who have changed in the last ten years with a different way of life, pace, style and standard, working hours and the fact that they no longer go on vacation once a year. The aim of this work is to point out the importance of protecting the destination area and preserving local identity

Incidence of tuberculosis in Osijek-Baranya county in the period of 1996-2014

Cilj istraživanja: Prikazani su incidencija tuberkuloze u Osječko-baranjskoj županiji, usporedba incidencije tuberkuloze u Osječko-baranjskoj županiji s incidencijom tuberkuloze u Republici Hrvatskoj, incidencija tuberkuloze po epidemiološkim ispostavama Osječko-baranjske županije, usporedba tuberkuloze po dobnim kategorijama, te distribucija slučajeva tuberkuloze po dobi i po spolu. Nacrt studije: Retrospektivno su analizirani podatci tijekom devetnaest godina, od 1996. do 2014. godine. Materijal i metode: Istraživanjem je obuhvaćeno 1979 ispitanika koji su oboljeli od tuberkuloze. Podatci o oboljelima izvađeni su iz baze podataka Zavoda za javno zdravstvo Osječko-baranjske županije. Korišten je Hrvatski znanstveno-statistički ljetopis za 2014. godinu, te popis stanovništva iz 2001. i 2011. godine. Provedena je retrospektivna analiza podataka iz baze prijava zaraznih bolesti (tuberkuloze), po dobi i po spolu, te po terenskoj raspodjeli na području Osječko-Baranjske županije. Rezultati: Tijekom promatranog razdoblja zabilježen je negativan trend incidencije tuberkuloze. Incidencija tuberkuloze u Osječko-baranjskoj županiji je u većini godina promatranog razdoblja veća u odnosu na incidenciju tuberkuloze u Republici Hrvatskoj. Najveća incidencija je zabilježena 1997. godine na području ispostave Valpovo. Najveći postotak oboljelih od tuberkuloze je u dobi iznad 60 godina, najvjerojatnije zbog slabljenja imunološkog sustava starijih osoba i pada sposobnosti obrane organizma od infekcija. Postotak oboljelih povećavao se zbog polaska u školu. Statistički je značajno više muškaraca oboljelih od tuberkuloze u odnosu na žene. Zaključak: Kako bismo eliminirali tuberkulozu, moramo imati zdravstveni nadzor nad oboljelima, kvalitetno provoditi program cijepljenja protiv tuberkuloze, te unaprijediti svijest o tuberkulozi provođenjem zdravstvenog odgoja u zajednici i među oboljelima od tuberkuloze. Važno je nastaviti i još intenzivnije provoditi preventivne mjere.Research Objective: This study shows the incidence of tuberculosis in the Osijek-Baranja County, comparison of incidence in the same county with the incidence of tuberculosis in the Republic of Croatia, incidence of tuberculosis in epidemiological offices in the Osijek-Baranja County, comparison of incidence of tuberculosis according to age categories and distribution of tuberculosis cases regarding age and gender. Study Design: The data have been retrospectively analyzed during 19 years: from 1996 to 2014. Material and Methods: The study included 1979 examinees suffering from tuberculosis. Information about patients origin from the database of the Institute for Public Health of the Osijek-Baranja County. The Croatian Scientific-statistical yearbook for 2014 was used, as well as the 2001 and 2011 census. Retrospective analysis of data was carried out from the base of reported contagious diseases (tuberculosis), by age and gender and by area distribution within the Osijek-Baranja County. Results: During the study duration there appeared a negative incidence trend of tuberculosis. During the most years of the study duration, the incidence of TB in the Osijek-Baranja County was higher than the TB incidence in the Republic of Croatia. The highest incidence was reported in 1997 in the area of Valpovo office. The highest percentage of tuberculosis patients is found above the age of 60, most probably due to decrease of immune system of older persons and due to decrease of defence ability of the body against infections. Percentage of patients increased with attending of school. There are statistically significant more men than women suffering from tuberculosis. Conclusion: In order to eliminate tuberculosis he have to have a medical surveillance of patients, to perform a quality vaccination program against tuberculosis, and to improve the awareness about TB through health education within the community and among the TB patients. It is very important to maintain performing preventive measures more intensively

SECURITY ISSUES IN INTERNET OF THINGS (IOT) RELATED TO PASSIVE RFID TAGS

According to the latest research of emerging technologies in the next few decades, an era of fully integrated Future Internet is coming. The Internet of Things (IoT) paradigm will be the one of the leading technologies in the transformation from nowadays Internet into the Future Internet. Many European projects related to IoT were announced this year, such as Horizon 2020. In definition, IoT includes smart objects, machine to machine (M2M) communication, radio frequency (RF) technologies, and a central hub of information. One of the major requirements for IoT is that objects must have a unique identity, which would make them practically addressable when exchanging information. To achieve that, RFID tags can be used. There are three types of RFID tags: active, semi-passive, and passive. Considering their basic characteristics, passive tags are the most suitable to use in IoT. Passive RFID tags can have certain security issues. In this paper, using the STRIDE threat model, potential issues of passive RFID tags are described and discussed, with the currently known guidelines for their elimination

THE IMPACT OF HI-TECH TECHNOLOGY ON CONSUMER BEHAVIOUR IN A CHOSEN TOURIST DESTINATION

Tourists are the main players in tourism and the tourist market, and that makes them the reason for starting developments and improving services within the tourist market. The desire for advancement and prominence within the tourist market channels tourist destinations and all other bidders of the integrated tourism product to satisfy the needs of tourists, that is to say to satisfy their expectations. Through the theoretical background about the selection of tourist destinations, the existing findings about the behaviour of consumers in tourism will be determined in this paper and will give out a detailed explanation of the phases of choosing a tourist destination that represent one of the key areas of this paper. The move from choosing a tourist destination and the focus on the conceptual framework of social media represents a turning point of this paper when compared to the existing research aimed at the choice of a tourist destination. Through theoretical findings about social media and the content generated on them, in this paper social media platforms will be viewed as well as an in-depth explanation of characteristics of platforms and social media that are important for the appearance of the tourist market by affecting the changes in consumer behaviour in tourism

UTJECAJ CHATBOT OGLAŠAVANJA NA PERFOMANSE OGLAŠIVAČKE KAMPANJE

Contemporary markets are oversaturated with ads, and increasingly so. The research literature indicates that a completely new era of communication has begun. The changing trends have transformed marketing and advertising. The techniques that dominated the market ten years ago, such as search engine optimization (SEO), search engine marketing (SEM), social media advertising (SMA), etc. are now referred to as the traditional media. The paper looks at the most recent advances in technology and explores how the emergence of artificial intelligence and AI-powered tools and solutions has changed the digital advertising landscape in the context of digital transformation. The paper focuses on one such driver of change – a chatbot, an automated chat system that collects data based on users’ online behaviour. Chatbots have become a powerful tool for marketers who use them to engage in a conversation with users in order to promote their products and services in a less intrusive and more natural manner. While chatbot use is on the rise worldwide, the extant literature does not provide a clear picture of the situation in Croatia. To fill this literature gap, the present paper aims to examine the relationship between chatbot advertising and campaign outcomes, and demonstrate the effectiveness of this advertising method.Danas, u vrijeme rastuće prezasićenosti oglašivačkog tržišta, mnoge znanstvene analize ukazuju na nepobitnu činjenicu početka potpuno nove ere komuniciranja. Sukladno navedenom, marketing i oglašavanje danas bilježi značajne promjene. Ono što je prije deset godina bilo dominantno (SEO, SEM, oglašavanje na društvenim mrežama itd.) danas se ubraja u kategoriju tradicionalnih medija. Razvoj tehnologije te pojava i razvoj umjetne inteligencije analizirati će se u radu u kontekstu digitalne transformacije. Drugim riječima, umjetna je inteligencija sa svim svojim mogućnostima promijenila digitalni oglašivački krajolik. Jedan od alata promjene su chatbotovi – automatizirani chat sustavi koji prikupljaju podatke na temelju ponašanja korisnika na internetu i tako postaju moćno oružje oglašivača koji, otvarajući razgovor sa korisnicima, potrošačima na neupadljiv i prirodniji način plasiraju oglase. Kako trend korištenja chatbotova u svijetu raste iz dana u dan, iz dostupnih radova i literature nije jasno vidljivo kakva je situacija na malom hrvatskom oglašivačkom tržištu. Stoga je upravo cilj ovog rada utvrditi povezanost chatbot oglašavanja i rezultata kampanja, a samim time ukazati na učinkovitost ovakvog načina oglašavanja

CONSUMER OF THE DIGITAL AGE

Digital presence has penetrated all aspects of social and business life of both companies and consumers, and has contributed to the change in patterns of behaviour of contemporary consumers. Furthermore, social networking has completely changed the ways in which we communicate and make connections in the modern society. Consequently, the digital era consumers have become more active, more demanding and informed about the products they buy, they have become networked in a world where information about a product is rapidly disseminated, but they have also become socially inactive. Linking and creating social connections with consumers is an important factor in the process of developing online marketing and customer relationships because it enables customization and personalization of relationships. Social media have begun to shape consumers’ attitudes and behaviours and have outgrown their basic role of transferring and forwarding information. Thus, social media are shaping a conceptual model of consumer behaviour in the digital era, in order to describe and analyze the different steps that consumers go through when deciding on the product selection. The product selection model in the digital world begins long before the actual purchase and continues after the purchase. The research presented in this paper aims to identify the influence of social media on the decision-making process during the product selection

Positioning of University North for the contemporary labour market

The positioning of higher education institutions, taking into consideration social developments as well as changes in education, is essential to the development and growth of an education and knowledge-based economy. The dynamics of modern economy and the scientific and technological revolution have created a complex environment and imposed a continuous need for adaptation and innovation in the field of education and knowledge. The education system, as the primary driving force of growth, needs to continuously review its own efficiency and competitiveness. The aim of the paper is to underline the position of University North in the current higher education landscape in Croatia as a thriving and successful university which is setting the bar and creating new values and expectations to meet the challenges and opportunities of the current labour market. The strategic concept pursued by University North is learningoriented teaching, which is responsive to changes in the environment, new student needs, new occupational profiles, new partners, market demands and the very factors that drive students to learn. To do this successfully, the University has to adopt the latest advancements in technology for learning, and introduce new undergraduate, graduate and post-graduate study programmes. The paper lists new study programmes that meet the student as well as labour market needs. University North occupies a distinctive position in the market owing to its innovative study programmes and active learning

IDENTIFIKACIJA I MOTIVI KORISNIKA MOBILNOG BANKARSTVA

In 1994, Microsoft founder Bill Gates stated “Banking is necessary; banks are not”. He predicted the direction in which the banking market was going to move and what that would mean for banks. Today, we are watching these predictions unfold and become a reality. Banks, like any other company or institution, are participants and drivers of economic globalisation and must adapt to the changing landscape for financial services in the digital age. Several global trends have forced banks to redefine how they operate, among them demographic, social, economic and technological changes. Demographic and social changes have created a new generation of customers with different needs and wants. Economic changes have brought new market participants, while technological change refers in particular to digitalisation. The purpose of this paper is to identify the characteristics of mobile banking users in Croatia and to define the influence of three key characteristics of mobile banking, i.e. flexibility, security and finance management, on consumers’ motivation to adopt mobile banking. The banking system is slow to adapt to the emerging market trends, in particular to a customer-centric paradigm. To shift to the new paradigm and face the challenges of the digital age successully, banks must gain a deeper understanding of their customers first. This paper aims to identify what motivates consumers to use mobile banking services and their attitudes towards the various aspects of mobile banking. The results show that mobile banking users in Croatia are not overly concerned about the security of mobile applications, but appreciate their flexibility compared to online and traditional modes of banking, and find that they manage their finances more efficiently.Osnivač Microsofta Bill Gates 1994. godine rekao je „Bankarstvo je nužno, ali banke nisu“. Predvidio je tada u kojem se smjeru kreće tržište bankarskih usluga i što to znači za banke. Danas smo svjedoci ostvarenja tih predviđanja. Banke su kao i sve druge tvrtke ili institucije sudionici i pokretači svjetske ekonomske globalizacije i ne mogu biti imune na sve promjene novog doba. Nekoliko je svjetskih trendova koji utječu na ponovno definiranje bankarskog poslovanja: demografske, društvene, ekonomske i tehnološke promjene. Demografske i društvene u smislu novih generacija odraslih u potpuno novom svijetu s novim potrebama i željama. Ekonomske u smislu pojave novih participanata tržištu i tehnološke u smislu digitalizacije. Svrha ovoga rada je identificirati obilježja korisnika mobilnog bankarstva u Hrvatskoj te definirati tri ključne karakteristike mobilnog bankarstva: fleksibilnost, sigurnost i upravljanje financijama u kontekstu motivacije potrošača. Bankarski sustav sporo se prilagođava novonastalim tržišnim uvjetima i posebice novoj paradigmi u kojoj se banke nužno moraju okrenuti svojim potrošačima. No, prije nego to mogu učiniti moraju ih dobro poznavati. U ovom radu provedeno je istraživanje čiji zadatak je otkriti što motivira potrošače mobilnog bankarstva i kako oni ocjenjuju njegove pojedine aspekte. Rezultati su pokazali da su u Hrvatskoj potrošači mobilnog bankarstva manje zabrinuti za sigurnost mobilnih aplikacija, cijene fleksibilnost aplikacija u odnosu na internetsko i klasično bankarstvo te ocjenjuju da bolje upravljaju svojim financijama

Video game consumer profiles

The video game development path is full of drastic changes. The growth and strengthening of technology and the growth of innovation in the technology sector have inevitably led to the growth of this industry, which is nowadays achieving unexpected, enviable results. The basic human need for entertainment and socializing contributes to the popularity of video games. Today, video games are played by people of all ages and genders, and the most common reasons for playing video games are fun, socializing, learning, and reducing stress, but video games also provide interactive entertainment, unlike books, movies or theatre performances. The popularity of video games is witnessed by numerous communities on social networks through which professional gamers share their experiences, tips and video game reviews, and there are statistics that support this popularity and growth. The features offered by the video game industry do not need to be particularly emphasized because the results, statistics and enthusiastic players speak for themselves. This paper deals with the demographics and behaviour of consumers playing video games. The aim is to identify the main features of the user, video game players, and to identify and determine user habits and trends affecting the users. The consumer is a social and cultural being. At the same time, he is an individual for himself, a member of a family, a member of a group or a certain class or class in society, a representative of a particular nation, race, religion, nationality of a particular country, etc. The consumer is a person who has the money (assets) and a will to buy the goods or a service. In this paper, the above consumer definitions will be brought in correlation with the video game market, with an industry that encompasses various forms of modern entertainment. It is shown that technology and new modes of entertainment are present among all, and that we need to adjust the time we live in. Playing some kind of video games has become a normal activity of any normal, modern individual

The role and importance of celebrities in achieving customer satisfaction and loyalty

The aim of this research is to gain a better insight into customer satisfaction and loyalty as a result of celebrity brand endorsements, based on the data collected through primary and secondary research. The paper explores the concept of brand, as well as consumer attitudes towards brands and the use of celebrities in advertising. A brand is a name, symbol or design that identifies a product or service that is commonly associated with quality. In today’s market, celebrities are a vital element of brand advertising and a major factor in driving product sales. New media advertising has become essential for successful communication with the contemporary consumer